Senator Asks FDA to Examine Logan Paul’s PRIME Vitality Drink

In a world the place celebrities making a transfer into the beverage trade is a daily incidence, it’s not surprising that some may go for power drinks versus beer, wine or spirits. That’s what on-line personalities Logan Paul and KSI did with their PRIME line of drinks, which have discovered a considerable business viewers and made some high-profile trade connections — together with signing a cope with the Los Angeles Dodgers earlier this 12 months.

This meteoric rise hasn’t gone unnoticed by the federal government, nevertheless — and now one outstanding U.S. Senator has referred to as for the Meals and Drug Administration to look into the beverage in query. Gothamist studies that New York’s Chuck Schumer lately raised an alarm over the quantity of caffeine present in PRIME Vitality — the corporate’s Hydration drinks are caffeine-free — and is looking for an investigation of the beverage.

Schumer’s letter raised issues over the quantity of caffeine present in PRIME Vitality, which is “[B]uyers and fogeys beware as a result of it’s a severe well being concern for the children it so feverishly targets.” Harvard College’s Faculty of Public Well being recommends that adolescents devour 100 mg or much less of caffeine each day; PRIME’s web site notes {that a} single can of PRIME Vitality incorporates 200 mg. It additionally incorporates the disclaimer that “PRIME Vitality is just not advisable for youngsters below the age of 18, ladies who’re pregnant or nursing or people who’re delicate to caffeine.”

“I urge your company to analyze PRIME for its total claims, its advertising and marketing and the caffeine content material, and to noticeably contemplate PRIME’s goal market of kids as a part of any investigation,” Schumer wrote in his letter to the FDA.

Readers of a sure age could recall Jolt Cola, which had its heyday within the Nineteen Nineties — although it’s protected to say that its profile was by no means fairly as excessive as PRIME Vitality’s.