Steph Curry and Tom Brady bought paid handsomely by FTX, the failed crypto trade, for 20 hours of labor a 12 months.
On Sunday’s version of 60 Minutes, Michael Lewis—the creator of The Blind Facet and Going Infinite, a brand new e book on disgraced FTX founder Sam Bankman-Fried—revealed simply how a lot the sports activities icons bought paid to advertise the trade.
“He paid Tom Brady $55 million for 20 hours a 12 months for 3 years,” Lewis mentioned. “He paid Steph Curry $35 million for—similar factor, for 3 years.”
Primarily based on that determine, Brady bought paid greater than $916,000 an hour. Curry’s hourly fee, whereas lower than his soccer counterpart, can be nothing to sneeze at: The purpose guard bought paid greater than $583,000 an hour for his three years of labor for the corporate.
The extent of their branding work for FTX shouldn’t be absolutely clear. Brady appeared in not less than three commercials, not less than two of which prominently featured his then-wife, supermodel Gisele Bündchen.
Curry appeared in a tongue-in-cheek commercial touting his video-editing abilities. He additionally appeared in a viral marketing campaign that includes narration from legendary NBA massive man Shaquille O’Neal. That advert touted Curry’s lack of crypto bona fides, boasting that he was “not an professional” in crypto however nonetheless was capable of purchase, promote and commerce crypto “safely” with FTX’s companies.
The revelations concerning the celeb funds come as Bankman-Fried’s trial over seven counts of fraud and conspiracy associated to his actions at FTX kicked off in federal courtroom. The trial is predicted to last as long as six weeks, and Bankman-Fried faces a most penalty of 110 years in jail over the fees.
Sports activities sponsorships have been a significant a part of the advertising technique for FTX, which plastered its title on Main League Baseball umpire uniforms, Mercedes Components One racing vehicles and the Miami Warmth area previous to its chapter.
Shortly after the collapse of FTX, each Curry and Brady have been named defendants in a swimsuit in Florida federal courtroom, in addition to a Texas state investigation, in reference to their endorsements of FTX. Brady’s posts have been faraway from his Twitter account shortly after the authorized actions. As for Curry, his tweets about FTX are still up on his X page as of Tuesday—almost a 12 months after the trade collapsed altogether.
Chapter filings from FTX revealed that Brady and Bündchen have been main shareholders within the firm alongside New England Patriots proprietor Robert Kraft and institutional traders like Sequoia Capital and SoftBank.
For what it is value, Larry David—who was reportedly beloved by the Bankman-Fried household—should still have a leg up on the sports activities legends. Reviews indicated the Curb Your Enthusiasm star, who can be a named defendant in that Florida class-action swimsuit, bought paid $10 million for one Tremendous Bowl advert.